The Ever-Expanding Knowledge Graph Cards

Sometimes Google's Knowledge Graph cards use more real estate than all the other search results combined. I've searched for [from Paris with love] in the experimental mobile-like desktop interface and got a huge card with images, information about the movie, ratings, cast. Then Google displayed 10 search results and 3 other cards with John Travolta movies, Luc Besson movies and action movies, followed by another list of related searches.

Somehow, the list of search results felt like a placeholder for future Knowledge Graph enhancements. Here's the entire page:

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Google Knowledge Graph Cards Add Share Button

Google's Knowledge Graph cards added a button that lets you share the search results pages on Facebook, Twitter, Google+ or by sending an email. You're actually sending a link to the entire search page, not just to the card.

Knowledge Graph cards include a lot of useful information extracted from various web pages and other resources: images, official homepage, social network pages, Wikipedia descriptions, useful facts, events, quotes and more.

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Google Knowledge Graph Adds Movie Reviews

Last week, Google's movie cards added snippets from critic reviews. You can find quotes from sites like Variety, Rolling Stone, New York Times and click the links to read the full reviews.

This new Knowledge Graph feature uses schema.org structured markup from websites. "With the recent launch of critic reviews in the Knowledge Graph, we've leveraged this technology to once again provide publishers with an opportunity to increase the discoverability and consumption of their reviews using markup. This feature, available across mobile, tablet, and desktop, organizes publishers’ reviews into a prominent card at the top of the page," informs Google. Here's the help center article for webmasters.

You can search Google for [minions reviews], [reviews for ex machina] or ask Google: "did Fantastic Four get bad reviews?" and you'll see a list of reviews. Critic reviews are also displayed in the regular cards for movies and Google plans to expand this feature to books and TV shows.

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